Boston luxury homes offer many features to potential buyers. The capital city of Massachusetts is ideally located on the Boston Harbor in Massachusetts Bay. Founded in the early 1600s, the city has historical buildings and sites, including the Boston National Historic Park, the Freedom Trail, and the Boston Athenaeum. Residents enjoy a variety of outdoor recreation through its many parks and green spaces, including the iconic Boston Common. Sports enthusiasts will find a team to root for, while two leaders in higher education, Harvard and MIT, are also housed in Boston. If you are planning to sell your luxury home this year, you already know the many benefits offered by this incredible city. Now it is time to think about which home-specific amenities you should highlight to bring in potential buyers.
Start with the location
As you prepare to list your home, start by describing the specific neighborhood, architecture, and property defining it.
Highlight the neighborhood
The city of Boston is filled with signature, desirable neighborhoods. Note which neighborhood your home is in and what makes it stand out. For example, Beacon Hill brownstones might appeal to potential buyers passionate about history. Describe how easy it will be for them to stroll to the signature cobblestones and gas lamps of Acorn Street in this area. If your home is in Back Bay, be sure to show off the incredible views your home may have of the water. As many neighborhoods in Boston have high walkability, describe the access to the different amenities buyers may be interested in. Outline the ease of accessibility to nearby parks, walking and biking paths, boutique shopping, fine dining, art galleries, and cultural events.
Show off the architecture
Boston architecture varies widely, from classic Cape Cods to historic brownstones and grand Tudors, to name a few. Showcase your luxury home’s architectural features to draw in potential buyers to its style of living. For example, highlight the historical significance and grand signature staircase of your Colonial home. Ensure the photographs show off the intricate woodwork, ornamental features, and different colors of your classic Victorian. Speak to the unusual design and sharp angles of your mid-century modern contemporary home. Describing your home’s specific architectural features provides potential buyers with their first opportunity to picture themselves living there.
Feature the outdoors
Boston luxury home buyers are also looking for access to the outdoors. If your home is located on a property, mention the expansiveness of the lawn and whether you have a view. Note the presence of a pool, tennis court, pickleball court, or walking path. Spacious outdoor kitchens, whether anchored by a fire pit or pizza oven, will be an immediate draw for entertainers and home chefs. If you are selling a brownstone or townhome, showcase the rooftop deck with comfortable seating and twinkle lighting to show off those sunset views.
Speak to the specifics
Once potential buyers learn about your home’s spectacular location and architectural features, they will be eager to learn more about its individual spaces, dedicated rooms, and luxurious extras.
Show off the spaces
Luxury homes often come with a feeling of spaciousness. Showcase the open floor plan, grand entryway, luxurious primary suite, or sprawling backyard. Place a striking flower arrangement to draw attention to the grand staircase or bow windows in the living room. Streamline the closets, walk-in pantry, and other storage areas so buyers will start to visualize how much space they will have for their own belongings. For a positive return on your investment, consider hiring a professional to stage your home. Thoughtful staging shows the potential for each room to buyers, offering suggestions as to how they might ultimately use the space themselves.
Dedicate the rooms
What makes your luxury home stand apart? Buyers often seek out additional dedicated rooms, so be sure to capitalize on them with your listing. Spa bathrooms with heated flooring, soaking tubs, and towel warmers give a sense of relaxation and recovery after a long workday. Theater rooms complete with comfortable chairs, surround sound, and a popcorn machine will draw in families and passionate gamers.
Leave some empty slots in the expansive wine cellar to allow buyers to envision their own favorite bottles resting there. If you plan on staging, consider recommendations based on what Boston luxury buyers are looking for. For example, a room might be converted to a dedicated home office or a children’s play space for the listing.
Don’t forget the extras
Boston luxury home buyers are often looking for those extra details too. Smart home technology is highly desirable to many buyers. Remember the convenience of checking on a door lock and being able to secure it from outside the home. Buyers also want the ease of raising or lowering their room-darkening blinds or setting their lights to go on at specific times, with just the touch of a button. Luxury buyers are also increasingly looking for eco-friendly designs. Highlight your energy-efficient top-grade appliances in the kitchen and laundry room. Note any renewable energy sources, such as rooftop solar panels. Describe the use of those eco-friendly materials, too, including bamboo flooring. Don’t forget to mention if your garage space comes with charging stations for electric vehicles.
Ready to list your home?
Knowing how to highlight your home’s amenities and exactly how they appeal to buyers goes a long way toward a successful sale. Highlight the neighborhood, architecture, and outdoor access, then provide excellent descriptions of the specific details your home offers. When you are ready to list your luxury home, plan to contact a real estate agent with deep knowledge and experience in the Boston area.
Ricardo Rodriguez & Associates have a demonstrated commitment to the Boston area, with almost 20 years of real estate experience. Coldwell Banker recognizes Ricardo as a Global Luxury Ambassador and as the number one team in New England. Contact us for more information or to get started with your luxury home listing today!